Customization of SMS sender name is offered in the Premium version of the SMS Marketing app. Due to telecommunication regulations, we are required to ensure accountability for the SMS re-branding service. The following instructions will be also be available to you within the SMS Marketing app after you have upgraded it to the premium version. 

To activate the service, we will need the following documents for verification:

For individuals:

  • ID (front & back), or passport (particulars page)
  • Recent phone bill (within 3 months - first page, with visible billing address)

For companies:

  • Registered ACRA Bizfile or a copy of its Letter of Business Registration
  • Approval letter from the Board of Directors. The approval letter should state that the company's Board of Directors, approves the use SMS Re-branding, ensures the company adheres to regulations presiding over its use, and takes responsibility for any issues arising from the misuse of the re-branding service.
These documents should be sent to, along with your Hoiio registered number. We will get back to you on your SMS re-branding application very shortly.

Other Notes

Sender name customization is currently only available to sending SMS to recipients in Singapore. Sender name customization is not guaranteed to work for recipients in other countries although you may still be able to attempt to customize the sender name.